Canadian winters can be tough on your skin. Cold air outside and dry heat indoors pull moisture from your face and body, leaving your skin feeling tight, itchy, and irritated. If your usual lotion is not keeping up, it may be time to switch to a richer, natural moisturizer that protects and nourishes. Pure Shea Butter is one of the strongest choices for dry winter skin, and many people across Canada use it as a daily solution. This guide explains why shea butter works so well, how to use it, and how it can keep your skin soft and healthy all winter long. Why Winter Causes Dry Skin Winter air does not hold much moisture. When you go from cold weather outside to heated air inside, your skin loses hydration quickly. This leads to: Flaky or rough patches Tightness or irritation Dull skin tone Cracked hands or feet Itchy winter discomfort Moisture loss can happen fast, which is why a stronger, more nourishing moisturizer is important during the coldest months. Why Choose Pure Shea But...